Although you may have heard of SEO which is Search Engine Optimization, the only SEO you have probably heard about is global SEO but there are also 2 other types of SEO not so many people are aware of. The first is known as local SEO and this is more for the local businesses as it will make their website appear at the top of search engines lists, in your area but not always in other areas. The third type of SEO is referred to as social media SEO and this is when SEO is applied in order for your business’s website to become more visible on the social media websites.
Many people may ask why a business website should be on a social media site and the answer to that is simple, it has been shown that people that “like” a business website on a social media site, are 4 times more likely to become a customer of that business than those that do not “like” or “friend” the website. If you are a local business and so have no need for global visibility, you do not have to join the larger, global social media sites, you can merely join one of the local ones. If you are a business in Leicester for instance, a specialist in SEO Leicester will be able to advise you as to which social media sites it would be advisable for you to join.
All this talk of getting people to visit your site though is perhaps wasted if they do not stay at the site long enough to see what it has to offer, let alone become a new customer. This means that a business owner must take when creating their website to ensure it is of the highest quality possible with as easy a navigation system through its pages as possible. An SEO specialist will therefore recommend that on your home page, the page which the search engines will send visitors to, there is a site map. A site map is a map which sets out exactly what is on each of the website’s pages and allows access to those pages with just one click. This makes it easy for visitors to find what they may be looking for and so is well liked. If a website has no site map or the map is difficult to navigate, a visitor may decide it would be easier to go to another site to find what they are looking for which means a potential customer is lost.
Bad grammar on a website can also cause people to leave as it is hard to understand and so once agin they may decide that another website could be easier. Then of course there are those that just do not like the look of the website and just leave but all of these things can be avoided by using a professional website designer, developer or even a good SEO specialist. SEO and a quality website are the two factors that can therefore lead to new customers.